This may, or may not be my final post on Pinterest, you just never know, plus stuff changes all the time, so we will just wing it.
Now take some advice from someone with short pink curly hair who just went through days of torture getting their shit together on Pinterest, DO NOT DO WHAT I DID when I first started out. That is, just randomly pinned away with no thought process or sense of direction. Take your time and do it right and it will save you time in the end. First, make a list of boards that will fit your product AND fill the needs of your peeps. ( We reviewed that before). Get all those boards up and ready to go. Include one board with the name of your business and fill it with just your items ( yes, the exception to the rule), but if someone wants to see just your stuff it is right there, and make it your first board. DO NOT just fill your boards all at once, no no no. Spacing your saves out throughout the day will get you more exposure, I just experimented for my 2 week free trial of a pin scheduler, and gained 30 followers, it works. I won't go into all the nitty gritty details of the schedulers, but the basic idea is you space out your pins over a course of days and hours. I am not into analyzing every last detail, but spacing out your pins is definitely a must. I tried Tailwind for free for 100 pins. It works well, it has a little bit of a learning curve, and there are a lot of bells and whistles, that I didn't really need. The interface is a little overwhelming, but the Chrome extension is nice, you can also choose more than one board at a time. Buffer has a similar set up as Tailwind and you can use it free for 2 weeks and put up to 100 pins in queue. The interface is a little less intimidating, and it also has a nice extension that enables you to pin right from your Etsy listing. Viralwoot also has a free trial for 100 pins. I did not like it, it was awkward, and you had to do too much copy and pasting for me. But give it a whirl, it's a free trial. Finally, I tried Boardbooster, it creates mirror boards for you to pin to, and then pins to the real boards when you schedule it. I would try all of them, you get a ton of pins you can schedule for free, and you do not have to give any credit card info. Now you have scheduled pins, you have some followers, now let us check out this analytics section in Pinterest. In the top left you will see Analytics, it is a great tool! Under overview, you will see how many people are looking at your stuff, and who has engaged. Etsy sellers, you DO NOT have to confirm your website, it is taken care of when you pin from Etsy. Slide down a bit and you will see your top pins. An R next to them means it is a rich pin. An Etsy pin should be a rich pin because it is a product and includes a price. Now go back up to your profile, and hit more. You will get more info on views, repins, and clicks to your website. You can even see what pins are your all stars. My favorite feature however, is people you reach, this can be found under the Analytics tab at the top left of the screen. This tells you exactly who is looking at your items and where they live. My viewers are split between the East and West coast. This means I want to pin early in my time zone until late to capture the time difference. But my FAVORITE of all feature here, is interests. This will tell you EXACTLY what your people are into. Now use this in a common sense way. I do home decor, I am not pinning about makeup tips, however, my people love inspirational quotes. So, a board on motivational quotes that include some of my artwork would be a perfect addition to my other boards. In conclusion, save only what is consistent to your brand, no pink unicorns if you are goth and vice versa. Make sure your pics are great. Make sure every Etsy listing has a nice description under it. Make sure everything you post has a working link. This is my pet peeve, I just went to look at something and it led to me to hooka pipes, not cool if you are at work. Do not pin all at once, space it out and use a scheduler. Be creative! Create boards for gift ideas, gift guides etc. Most of all have fun! Happy pinning ( er, Saving) Dawn
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AuthorHi! My name is Dawn and I am the owner, designer, and creator of The Quirky Image. I just retired after 25 years in the medical field, and am living the dream in sunny Florida with my husband. Archives
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