So, you have your business account all set up with all the tips from my previous posts and you are ready to start going to town! Now, before you do it all wrong, like I did, here are some more tips and tricks. Your goal is 100 pins per board. To create a board, you simply tap on your profile, and tap the + sign, and create your board. Now you want to name the board, I would use something that utilizes a search term, like Rustic Home Decor, or Christmas crafts for kids, etc. Home decor, DIY, crafts and recipes are huge on Pinterest. At the same time, don't create something that has nothing to do with your business or brand. My home decor has nothing to do with recipes, but if you make kitchen items, then you can find a way to link them together. Once you create your board, tap the little pencil looking guy on the top left, this will let you describe your board, put it in a category, and make it public or secret ( more about secret later). Now you can pin ( sorry save). Now do not go nuts and save only your items! You are providing a service to folks, it is all about them. So, I have a funny sign..... This is on a board for Bathroom decor, in that board I also have all kinds of bathroom decor ideas, 20% of the board is my items, 80% is other folks stuff. I go through Pinterest for ideas, but I also just go to Etsy and look for cool ideas. Now when you save your pin, there is a little space underneath where you can write something, do it!! I copy the first few lines of my product listing and add it in. So, now this guy is saved and described on a board. Now don't stop there, what else describes this item? It is Funny Home Decor, it could be on a Housewarming Gift Ideas board, Rustic Decor, etc. Just don't pin it all at the same time, space it out or Pinterest will see it as spammy. There are some awesome tools to help you with scheduling your pins, I HIGHLY recommend that you use one of them, or you will forget what has been saved where. I will address that concept in my next post on advanced Pinterest concepts.
Final word of advice on this post, keep your boards in line with your brand! There will be more about that later, but basically, if your shop brand is all about black and goth, your boards should follow that theme, folks will be really confused if they see pink unicorns on your boards. My brand is bright and colorful and cheery, most of my boards incorporate my brand colors of pink and blue and maroon. Well, that should get you started, there will be more to come, and if you want to know something more, let me know!!
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AuthorHi! My name is Dawn and I am the owner, designer, and creator of The Quirky Image. I just retired after 25 years in the medical field, and am living the dream in sunny Florida with my husband. Archives
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